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The Murky Market for the Mentally Ill

The fact is that there are huge niche markets comprised of people with personality disorders. In the U.S.:

Sadly, there are plenty of companies to prey on their “needs.”

For example, do a search for spy software and you’ll find companies that cater to the sociopaths and the paranoid. If someone has a “feeling” their spouse is cheating, they can secretly install software that monitors their spouse’s email and tracks their computer usage. Better yet, if the “wronged” spouse can get to their partner’s cell phone, they can load an application on it that lets them secretly hear every call the suspected cheater gets or makes.

While the term sociopath may not be a medical term, it’s commonly accepted as a label for those who lack a sense of moral responsibility and social conscience. They repeatedly lie, cheat and manipulate others to control them and get what they want regardless of the damage done. Buying spy software does not require them to suspend feelings of guilt or wrongdoing; there was none to begin with.

According the Webster’s Dictionary, the word Exploit has 2 meanings. The first is benevolent: to use fully or advantageously. The second is harmful: to use selfishly or unethically. The folks who prey on niche markets made up of the ill and the weak apply the second definition of Exploit in the most negative and hurtful way.

When you choose a niche market, make sure all your plans to use opportunities fully and advantageously are not marred by selfishness and unethical behavior.

Posted: under Niche Marketing Expert Gallery.
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1 Comment

  1. Paul van Winkle Says:

    The dysfunctional, deranged and disturbed vertical is currently a multi-billion dollar market and growing. Other research indicates the percentages are double those mentioned above. The US is globally the #1 neurosis nation — our GDP depends on it. (You could even say serving this market is patriotic….)

    I’ve had the benefit of doing extensive empirical and experiential research into these personality types and their spending behaviors. Several aspects are immediately apparent that can be leveraged for repeat marketing opportunities to this dynamic and underserved, underloved and underhugged segment:

    1. They’re relentless and can’t stop — think of this type as emotional Terminators. They’re driven by underlying paranoid programs that keep them going through any so-called ‘treatment’ or behavior modification normal adults respond to.

    2. They’re a bottomless pit of turmoil — with a range of psychic ailments, they continue to churn chaos in an endless quest to reduce their inner incongruency, confusion and pain. This segment will pay big money, even as they forget last month’s expenses to do the same thing. (Think: creative financing options).

    3. Emotionally, they’re children — no need to deploy sophisticated styles or methods. These are disgruntled and entitled adolescents teenagers on a rampage through adulthood, only this time with bank accounts and credit. Use the low-cost marketing basics and they’re hooked. (One might say, “addicted”).

    4. Cycles are built-in — at least once a month, the female segments spin into frothy, raging, paranoid, dramatic buying machines. Few marketers will acknowledge this obvious fact, but you and I know it’s true. And don’t forget: after each monthly psychic spike, emo-explosion or dysfunction deluge, many make-over, make-right and make-up sales opportunities exist, too. (EX: How about combining with cross-selling make-up partner Tiffany for the girls — or REI for the boys?)

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