I’ve had the benefit of doing extensive empirical and experiential research into these personality types and their spending behaviors. Several aspects are immediately apparent that can be leveraged for repeat marketing opportunities to this dynamic and underserved, underloved and underhugged segment:

1. They’re relentless and can’t stop — think of this type as emotional Terminators. They’re driven by underlying paranoid programs that keep them going through any so-called ‘treatment’ or behavior modification normal adults respond to.

2. They’re a bottomless pit of turmoil — with a range of psychic ailments, they continue to churn chaos in an endless quest to reduce their inner incongruency, confusion and pain. This segment will pay big money, even as they forget last month’s expenses to do the same thing. (Think: creative financing options).

3. Emotionally, they’re children — no need to deploy sophisticated styles or methods. These are disgruntled and entitled adolescents teenagers on a rampage through adulthood, only this time with bank accounts and credit. Use the low-cost marketing basics and they’re hooked. (One might say, “addicted”).

4. Cycles are built-in — at least once a month, the female segments spin into frothy, raging, paranoid, dramatic buying machines. Few marketers will acknowledge this obvious fact, but you and I know it’s true. And don’t forget: after each monthly psychic spike, emo-explosion or dysfunction deluge, many make-over, make-right and make-up sales opportunities exist, too. (EX: How about combining SpyOps.com with cross-selling make-up partner Tiffany for the girls — or REI for the boys?)