http://nicheexpert.com Sat, 26 Dec 2009 16:24:41 +0000 http://backend.userland.com/rss092 en Let's imagine that your group might benefit from the principles of The Great Brand Rush. Perhaps you'd like to engage them with a teleseminar instead of an "in-person" presentation. If your audience would enjoy listening to (or participating in) an audio interview (like a radio interview), you should visit the link ... http://nicheexpert.com/2009/11/killer-audio-interviews-for-your-niche-audience/ If you have used NetFlix, the DVD rental service, you've probably used their recommendation service. They're success rate in pleasing customers is about to get much better. [caption id="attachment_441" align="alignright" width="288" caption="Scene from "Makin A Living", Charlie Chaplin's first movie (1914)"][/caption] The niche market of movie buffs is an eclectic lot. While ... http://nicheexpert.com/2009/07/netflix-offers-1mm-for-better-movie-predictions/ The fact is that there are huge niche markets comprised of people with personality disorders. In the U.S.: Two percent of adults are affected by Borderline Personality Disorder (BPD). About 3% of males and 1% of females are affected by Antisocial Personality Disorder. Almost 6% (1 in 17) suffer from a serious ... http://nicheexpert.com/2009/06/the-murky-market-for-the-mentally-ill/ From the outside, we could think that supermarkets are faceless commodities. After all, if you cover up the sign in front and walk down the aisle of a grocery store, it's hard to tell one from another. They all sell the same stuff. Or do they? In an article on innovation ... http://nicheexpert.com/2009/06/supermarkets-recession/ The Pony Express ramped up to exploit the unique business niche they found by attracting "talent" with this actual advertising poster from 1860. As you can see, they were very specific about the desired attributes of their riders. While they generously expressed preference for hiring orphans, they didn't break any equal ... http://nicheexpert.com/2009/05/how-to-hire-a-pony-express-rider/ Hermosa Beach, CA - Carbon Motors noticed that police cars were always modified production cars, while ambulances, fire trucks and even mail carrier vehicles were custom built for the unique demands of their particular applications. With a market niche of about 800,000 vehicles, that's a big market. If the average purchase ... http://nicheexpert.com/2009/04/police-cars-a-neglected-niche-market-video/ Duluth, GA - Paul Johnson: I'm talking with Rick Jones, and I'm intrigued by the incredible niche market that Rick has found. Rick, what business are you in? Rick Jones: We are in the specialty food retail business. We focus mainly on beef jerky. Beef jerky, really any kind of jerky. A ... http://nicheexpert.com/2009/03/niche-marketer-fishes-for-jerky-customers/