Niche expert Paul Johnson presenting The Great Brand Rush

Paul Johnson began finding and serving neglected markets in high school when he started his own lawn cutting business. That early experience led to many successes. As National Sales Manager for the world’s largest paint company, he turned a losing division around by correcting market alignment, improving from a 39% loss to a 15% profit in less than 12 months. As Product/Market Manager for a large automotive computer systems supplier, Paul Johnson developed and launched a parts catalog product introduction to serve an untapped niche, resulting in a 21% boost in year-over-year gross sales.

Today Paul is Trouble Breaker #1 at Shortcuts to Results. Paul enables clients to find and use business shortcuts that allow them to generate more revenues and better productivity with simplicity and confidence. Some clients who have benefited from Paul Johnson’s unique approach include Nortel Networks, ADP, IntelliNet, Elekta, Air2Web and Applied Systems Intelligence.

Paul is always on the lookout for neglected markets and has pioneered successful website properties to engage and serve them, including DomainShortcuts.com, ExpenseReportShortcuts.com, and FitnessPersonalized.com. Many more are in the works to expand and serve his company’s client base.

Paul Johnson was a founding director of the Technology Association of Georgia, and co-founder of the Technology Marketing Association. He is an accomplished writer, author of 2 books. In addition, Paul’s advice has appeared in numerous publications including the Atlanta Journal Constitution, Selling Power Magazine and Sales and Marketing Management. He is past president of the National Speakers Association Georgia State Chapter.

Trouble Breaker is registered in the U.S. Patent and Trademark Office.