Niche Expert.com | The Great Brand Rush marketing seminar» pony express http://nicheexpert.com Sat, 26 Dec 2009 16:24:41 +0000 en hourly 1 http://wordpress.org/?v=3.1 How to Hire a Pony Express Rider http://nicheexpert.com/2009/05/how-to-hire-a-pony-express-rider/ http://nicheexpert.com/2009/05/how-to-hire-a-pony-express-rider/#comments Wed, 13 May 2009 20:14:49 +0000 admin http://nicheexpert.com/?p=413 The Pony Express ramped up to exploit the unique business niche they found by attracting “talent” with this actual advertising poster from 1860. As you can see, they were very specific about the desired attributes of their riders.

Pony Express Job Ad

While they generously expressed preference for hiring orphans, they didn’t break any equal opportunity employment laws back then (because there weren’t any).

They were also generous in paying $25 per week. The average laborer at the time made $30 per month.

Your group will enjoy seeing historic photos and documents like this as they learn the principles that will enable them to develop successful niche businesses in the 21st century.

Contact me, Paul Johnson, and let’s bring The Great Brand Rush to your next meeting.
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